The brief was to show off the power and portability of the new ASUS Zephyrus gaming laptop.
So we created the most extreme live streaming experience ever,
With the world's biggest and baddest live streamer, DR DISRESPECT.
We hijacked Twitch (the World's fastest growing platform), took the most provocative player out of his normal gaming environment and plunged him right into the game.
When his followers tuned in to watch they got the shock of their lives.
Dr Disrespect playing Player Unknown Battlegrounds on an ASUS Zephyrus, live on Twitch from a real military speedboat in the middle of the Californian ocean.
He streamed as if he'd become part of the game himself, showcasing the laptop in the most extreme way possible.
These became Dr Disrespect's most re-watched videos on his Twitch account, and just a month after the campaign he was named as Streamer Of The Year 2017.
Here's the case study.
And here's the content film that went out on the ASUS channels.
We also made GIFs using the best moments.
People loved it so much they even made their own montage films on Youtube.
ASUS, with the help of Dr Disrespect, a shaky internet connection and a minuscule budget, won over the hearts of the gaming community.
Si Mannion, CD
Ed Rosie, Director
Matt Gerrard, Strategy
Olivier Darriet-Fisher, Producer
Sam David, Client Services