Formula E Social.
We headed up the lifestyle content on the Formula E social channels.
Every sport is more exciting to watch when you care who wins.
So our main aim with the content was to get the know the drivers.
The ultimate chauffeur
We took Parisian Formula E driver Jean-Eric Vergne to Paris Fashion Week.
He chauffeured 3 fashionistas to their shows and parties, in an electric car.
They got to know each other, and Jean-Eric proved that Parisian charm is no myth.
Team mate VS. team mate
At each race throughout the season, we pitted two team drivers against each other.
But the challenges were a bit different to what they're used to.
Ross Taylor, CD