Tresor’s devilish character, The Chocovore, loves devouring chocolate any way possible. So we created a wonderfully wacky way of letting French teens feed him live on Twitch.

By creating a custom UI, we allowed viewers on Twitch to control a drone carrying a piece of chocolate, and as a team decide where to aim in order to drop the chocolate into the Chocovore’s mouth.

If they were successful, they moved to the next level and the drone moved higher and higher, making the challenge even more tricky.

The 3 hour live stream was hosted by Instagram funny guy @justriadh and drone expert @pablosotes. They kept the fun going and held mini challenges throughout where viewers could win their very own drone.

fyi Krave = Tresor in France

Live views: 39,466

Unique viewers: 30,737

Max concurrent viewers: 1,280

Minutes Watched: 151,476

Minutes watched per user: 4.9 minutes

Chatters: 438

Chat messages: 5,784

We supported this stunt with Twitch banners and pre-rolls, influencer content, social games and an in-app mobile game. All of this pushed an on pack promotion where you could win your own drone.