asahi sense tokyo.
Post pandemic, when asked where people wanted to visit, Tokyo topped every list. So when Asahi briefed us to come up with a new Limited Edition range for the Asian and Australian market, we wanted to give people the chance to discover Tokyo through their senses, without needing to leave home.
We took the octagon shape from the standard Asahi design, and turned it into a neon portal, that invites you to Sense Tokyo.
Scan the QR code and you’re taken to an AR experience. Step through one of five portals, each representing a different sense.
Inside each portal is an immersive 360 degree AR experience, filmed in real Tokyo locations, giving you the feeling that you’ve been teleported there.
At the end of the AR experience you’re taken to a filter to take a photo of yourself with the portal and the location, and post it directly to your socials. Making it feel like you have really travelled there.
A full suite of social, digital and point of sale assets accompanied this.
This was paired with a competition giving you the chance to actually win a trip to Tokyo to see, feel, hear, smell and taste it for yourself.
Credits:
Sarah Bamford, Creative Director
Ildut Loarer, Business Director
Blythe de Gruchy, Snr Account Manager
Purple, Packaging Design