Special K wanted to enter the world of voice-enabled technology, so we developed a brand new, shiny Alexa skill. The skill was the first of its kind and a proved to be a powerful tool that helped people make positive nutrition choices.

We developed the branding and wrote the daily tips. All 365 of them. Then, the brilliant Creative Technologists at Digitas built it.

To launch it, we street cast three real women and made three short social films showing them using the Skill for the first time. These went on Facebook, Instagram and Youtube.

Credits (Alexa skill):

Peter Drake, ECD

Creative Technologist, Darren Wood

Matteo Carcassola, Client Services

Credits (films):

Matt Watson, CD

Director, Charlie Dennis

Alice Dunoyer, Producer