every day nutrition by Special k.
We helped Special K enter the world of voice-enabled technology with the development of a brand new, shiny Alexa skill.
The skill is a powerful tool that helps women make positive choices by providing daily nutrition hints, tips and recipes.
We developed the branding and helped write the daily content.
To launch it, we made 3 short social films showing REAL women using it for the first time.
These went on Facebook, Instagram and Youtube.
Credits (Alexa skill):
Peter Drake, ECD
Creative Technologist, Darren Wood
Copywriter, Katie Carruthers
Matteo Carcassola, Client Services
Matt Watson, CD
Director, Charlie Dennis
Alice Dunoyer, Producer