ASUS asked us to show gamers how powerful and portable their new laptop was. So that’s what we did. Culminating in two live Twitch stream shoots in California, one from the middle of the desert and one from the middle of the ocean. This campaign really put the capabilities of the laptop, and our stress levels, to the test.

After we pulled off the two Twitch live stream events we put together a content film for each that went out on ASUS’s channels.

It went down a storm with the gaming world, who are notoriously sceptical of advertising. Fans even made their own montage videos of the live stream. The Twitch streams became Dr Disrespect's most re-watched videos on his page, and just a month after the campaign he was named as the Esports Awards Streamer Of The Year.

Coincidence?